Service
GRAPHIC DESIGN
Your visual identity is the first thing people judge you on, before they've read a word or spoken to anyone. I design brands that give people a reason to trust you before the conversation starts.
Deliverables
WHAT I
CREATE
A complete brand identity project takes 3 to 4 weeks. I treat branding as a communication tool, not decoration, delivering fully verified typography systems, scalable vector assets, and brand guidelines to keep your organization consistent on every print or digital piece.
Your brand is more than a logo. It is how people recognise you, remember you, and feel about you.
I design complete visual identities that hold together across every touchpoint: logo, colours, typography, and the guidelines that keep it all consistent, whoever is using it.
Process
HOW I
WORK
Design is a collaborative process. You know your organisation and I know my craft. This is how I bring the two together.
Brief
I get to know your goals, your audience, and the full scope of the project before any creative work begins.
PHASE 01
Research
I look at your sector and build a mood board to establish a clear visual direction before any designing begins.
PHASE 02
Concepts
I present two or three initial design directions, each with a clear rationale based on your brief and audience.
PHASE 03
Refinement
You choose a direction, give me one consolidated round of feedback, and I refine from there.
PHASE 04
Artwork
I prepare all final files to exact specifications: correct colour profile, resolution, and bleed for print, and clean exports for digital use.
PHASE 05
Handover
I ask for written sign-off on all copy before releasing print-ready files, then deliver everything in clearly labelled folders organised by format and use case.
PHASE 06
One thing worth knowing
I'll always ask for proof-reading sign-off before I release print-ready files. Once something goes to print, it can't be unsent. Taking five minutes to check the copy carefully at the end of the design process is far better than the alternative.
WAYS TO WORK TOGETHER
FLEXIBLESUPPORT
From a single piece of print to a complete brand identity, I work to the scale your project actually requires.
01
Brand Identity Project
Best for organisations starting from scratch or ready for a rebrand. A complete visual identity built to last, not just a logo in a hurry.
- Logo and all variants
- Colour palette and typography
- Brand guidelines document
- Stationery and digital assets
02
Single Deliverable
Best for organisations that know exactly what they need. A brochure, a poster, a social media pack, a report layout. Scoped and delivered.
- Defined brief and timeline
- Print-ready or digital files
- 2 revision rounds included
- Fast turnaround available
03
Ongoing Design Support
Best for organisations with a regular need for design work: campaign assets, social content, event materials, without the overhead of an in-house designer.
- Monthly hours reserved for you
- Consistent style and quality
- Flexible across deliverables
- Priority scheduling guaranteed
"We brought Dan in to lead a learning needs analysis and expected a functional document. What came back was a beautifully designed, carefully researched piece that we were proud to put in front of senior stakeholders. It had real weight to it, the kind of thing that sits on a desk rather than a desktop. The quality of the finish genuinely elevated how the findings were received."
BUILT TO LAST